October Tweetup: The Future Of Social Media

Wednesday, October 5, 2011 from 6:00 PM to 8:00 PM (ET)

Cambridge, MA

October Tweetup: The Future Of Social Media

Event Details

Google+, branded communities, mobile--the emerging trends in social come as fast as you can read about them on Mashable. But which ones really matter, and which are a flash in the pan? More to the point, which do you need to pay attention to for your marketing programs? What strategies will marketers be adopting to be successful in social media this quarter, this year, next year?

Make sense of emerging strategies in social with help from Tomeeka Farrington, principal and founder of Spotlight Communications and developer of the Social Media U continuing education program. Ms. Farrington will explore the newest trends in social media. She'll explore actionable strategies to get your message heard and position your marketing strategy to meet the ever-changing challenges of the social media world. Topics include:

What are the top five trends and platforms you need to think about?
How will social media be different in upcoming years from what you're used to?
How do you evolve your marketing strategy to meet changes such as mobile?
How to manage social media change, whether you're a team of one or in a large department

Staying on top of social media strategy takes a lot of in-depth knowledge. Join one of Boston's leading social media and PR professionals as she guides us through emerging trends, honing in on what you need to know now.

Whether you're a seasoned pro, or consider yourself still exploring social, bring your questions and prepare about the future of social media.

Refreshments will be served, thanks to event sponsor Hubspot:

About Tomeeka Farrington:

Tomeeka Farrington is principal & founder of Spotlight Communications, a full-service marketing communications company. She has been hailed by The Boston Herald as “Boston’s Public Relations Princess,” and brings experience, creativity, and vision to her work. The industry has taken notice and Tomeeka is the recipient of the Boston Business Journal’s prestigious “40 under 40” award, the National Council of Negro Women’s “2011 Vision and Promise” award, and she was named one of “30 Extraordinary Bostonians” by the Boston Event Guide. She has also spoken for audiences at the Boston Globe, the Ad Club Foundation, Association of Latino Professionals in Finance and Accounting, the Mass Bar Association, Boston College, Salem State College, Tufts University and UMass Boston.

Last year, Tomeeka founded Social Media U, a continuing education program that aims to teach companies how to use and leverage social networking tools such as Facebook, Twitter, LinkedIn and YouTube. In this role, she has taught social media courses, authored articles, produced webinars, provided consultations, in addition to making expert appearances on podcasts and radio shows.

She is a graduate of the UMass Boston Emerging Leaders Program (ELP), and was appointed by Governor Deval Patrick to the Board of the Massachusetts Children’s Trust Fund. She holds a Bachelor of Arts degree in Communications from Boston College, and a Master of Arts in Broadcast Journalism and Public Affairs from American University in Washington D.C.